Management Essay Example | Topics and Well Written Essays - 1500 words - 20

Management - Essay Example The introduction of a new Legoland theme park in Paris, France would require taking into consideration a wide variety of factors, including the impact on all stakeholders for such a new business venture. Will the company be able to maintain enough profit to cover all of the costs of operating and building the new facility, thus making this new theme park budget-conscious and sustainable for long-term business activity? This question can be answered by reviewing the revenues of other international Legoland theme parks from 2002-2003 and comparing these revenues to the current operating environment for Lego company. For instance, Legoland Deutschland, in 2003, experienced a significant drop in sales volume after only its second year of operations due to less consumer patronage and an unusually-hot summer (Annual Report, 2003). Though the Legoland Deutschland park appeared to be a rather instant success for consumers in this country during the park’s first year, this excitement a ppeared to have worn off rather quickly, likely making executive leadership at the company take a second look at whether Legoland theme parks are sustainable business concepts for long-term profitability. However, despite these statistics, the Paris, France operation requires an examination of stakeholder interests involving each group. The consumers/patrons will likely dictate whether or not the Legoland park is a continued success. Consumer attitudes fluctuate rather unexpectedly based on social and economic trends (Kurtz, 2006), thus making patronage levels extremely difficult to predict, especially in the difficult economic climate being experienced across the globe today. Suppliers, also, who would be responsible for distributing various foods and beverages associated with the new Legoland Paris theme park also have an active interest in whether the new park is successful. The supplier business’ longevity and profit margins